Platform

Data analytics tools for SEO

Search Console and GA4 in one workspace

Every SEOKit tool that reads your own Search Console and GA4 data, grouped by the question it answers. 23 reports in total: pull the data out, find what changed, cut it by segment, watch it, and put a number on what comes next.

Data Hub

Data-driven SEO fails on plumbing, not on ideas. The Data Hub joins every source to the same pages and queries, so an analysis starts from one data set instead of four exports.

Changes and Drivers

Knowing traffic fell is not an analysis. This is where a change in clicks is broken into the pages, queries and segments that produced it, then matched against what happened on the site and in the results.

Analytics Workspace

SEOKit connects search visibility, landing-page behaviour and business outcomes, then separates observed facts, modeled contributions and hypotheses that still require validation.

Monitoring and Alerts

Most damage is found weeks late, in a report. Automated SEO monitoring turns the site into a watched object: what changed, when, and whether the KPI moved with it.

Impact and Forecasting

A forecast nobody can check is a wish. Here the SEO traffic forecast is built from your data, states its assumptions, and is later compared against what actually happened.

How this section is organised

The five areas below follow the order an analyst actually works in. You start by getting the data out of Google in a usable shape, then you explain the change, then you cut it by the segments your team is responsible for. Monitoring keeps the same numbers under watch between reports, and forecasting turns them into an expected result.

Every report runs on your own Search Console and GA4 data, so the numbers match what Google shows you. The tools are free and need no card.

If you already use Google Search Console and Google Analytics, nothing here replaces them — these reports read the same data and answer the questions the Search Console interface cannot: which pages caused a change, how clicks map to conversions, and whether a drop lines up with a Google update. Where the webmaster tools show a chart, these show the pages and queries behind it.

Frequently asked questions

How is this different from the SEO tools catalogue?
The reports on this page read your own Google Search Console and GA4 data, so they answer questions about your site specifically. The SEO tools catalogue holds utilities that work on any URL without a data connection — a crawler, a redirect checker, snippet and schema generators.
Do I have to connect Google Search Console?
For most reports here, yes — they analyse your Search Console performance data. A few accept a CSV export instead, so you can try them before connecting anything. The connection is read-only and can be revoked from your Google account at any time.
Which report should I start with?
If traffic moved and you do not know why, start with the changes and drivers area. If you are building a regular report, start with the data hub to get a clean export, then use the workspace to cut it by brand, folder, device and country.
Is the data stored on your servers?
Reports are generated for the session you run them in. We do not build a permanent copy of your Search Console history, and you can disconnect the account at any point.
How do these Search Console tools differ from Google Search Console itself?
Google Search Console shows what happened; these tools explain it. Search Console reports a click total and a chart, caps the export at 1,000 rows and keeps 16 months of history. The reports here pull the full data set, compare two periods, and split the change by page, query, folder, device and country — the step you would otherwise do by hand in a spreadsheet after every export.
Do I need Google Analytics 4 as well, or is Search Console enough?
Search Console alone covers everything up to the click: impressions, position, CTR and which queries brought traffic. Google Analytics 4 covers what happens after the click. Connect both and the reports can tie a query to a session and a conversion; connect only Search Console and every report except the conversion ones still works.