Depth 1 groups /blog/any-page into /blog/. Depth 2 gives /blog/category/. Use depth 1 for overview, depth 2-3 for subcategory analysis.

GSC + GA4 · URL Folders

Folder Performance Dashboard

Q: What does 'LOST' mean?

Total lost clicks across all pages in the folder — gap between expected CTR for average position and actual CTR.

Q: Where does KER come from?

Key Event Rate = GA4 key events / organic sessions × 100. Requires a GA4 property to be connected.

Groups all pages by URL folder (/blog/, /products/, /services/) and shows aggregate clicks, positions, GA4 sessions and Key Event Rate per section. One view to see which sections drive growth and which need attention.

How to use

Site sectionsauto-grouped by /folder/

GSC + GA4clicks, positions, sessions, KER

Path depth/blog/ vs /blog/category/

How it worksGSC + GA4

GSC — all pagesclicks, impressions, position

Group by folderaggregate by /path/

GA4 sessions & KERsection business value

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FOLDERS

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CLICKS

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for period

IMPRESSIONS

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for period

SITE CTR

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the baseline folders are judged against

UPSIDE

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Sort:

FOLDER ↕	PAGES ↕	CLICKS ↓	IMPR ↕	POS ↕	CTR i ↕	INDEX i ↕	GAP i ↕	CHANGE ↕	CAUSE ↕	VERDICT ↕	SESSIONS ↕	KER i ↕

Data from Google Search Console API. Folders are derived from URL path prefixes.

📁

Select a site and click "Analyse Folders"

The tool auto-discovers all URL folders on your site and aggregates GSC metrics per section. Add GA4 to see organic sessions and Key Event Rate per folder.

How to Use the Folder Performance Dashboard

Connect GSC and select your site. Optionally add a GA4 Property to enrich with sessions and KER.
Choose path depth: depth 1 gives /blog/, /products/; depth 2 gives /blog/seo/, /blog/content/ etc.
Click "Analyse Folders" — the tool shows a table of all discovered folders.
Sort by clicks, impressions, position, lost clicks or KER to find underperforming sections.
Folders with high Lost Clicks are first candidates for title/description improvement.
Folders with high KER but low traffic are priority targets for content expansion.

Frequently Asked Questions

What is path depth?

Depth 1: URL /blog/seo-guide → folder /blog/. Depth 2: same URL → folder /blog/seo/. Use depth 1 for a top-level overview, depth 2–3 for subcategory analysis.

What does "LOST" mean?

Total lost clicks across all pages in the folder: the gap between expected CTR for the average ranking position and actual CTR. High LOST with good position means a weak snippet.

Where does KER come from?

Key Event Rate = GA4 key events / organic sessions × 100. Shows what percentage of organic users completed a conversion event. Requires a GA4 property to be selected.

Next step

Continue in Search Console analytics

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Read: Organic CTR by position What is normal for a position, and how to build your own curve All tools in this group →