Blog
Tips, cases and guides on SEO and analytics
2026-10-20
Google Search Console API: export more than 1,000 rows
A practical Search Analytics API export workflow covering pagination, quotas, validation and the limits of available data.
2026-10-20
SEO for a new website: first impressions and clicks
A focused plan for earning initial search visits, with original evidence showing why an impression spike can give a misleading picture.
2026-10-18
Crawled — Currently Not Indexed: a 98-URL Case Study
An anonymized audit explains why an exclusion report is a starting point for investigation, not a ready-made list of fixes.
2026-10-06
Discovered – currently not indexed: find the cause
Google knows the URL but has not crawled it. Use four verifiable signals to diagnose individual pages and repeated URL clusters.
2026-10-01
Soft 404: What It Means and How to Fix It
The page answers 200 and reads like "nothing found". Why a crawl never finds these, where they come from in single-page apps, and what to return instead.
2026-10-01
Google 403 Forbidden: Why Googlebot Is Blocked and How to Fix It
A 403 to Googlebot drops the page from the index and does nothing for crawl rate. How to find those URLs and what to return instead, from Google documentation.
2026-09-29
Google Webmaster Tools Is Now Search Console: What Each Tool Does
Webmaster Tools was renamed Search Console in 2015. What every tool is called now, what each report answers, and the documented limits behind them.
2026-09-22
Organic CTR by Position: What Counts as Good
Published CTR-by-position tables are a poor benchmark for any single site. Here is why, and how to build your own curve from Search Console data.
2026-05-31
HTTP Status Codes: The Complete Reference for SEO & Web Development
A full breakdown of every HTTP status code — 1xx through 5xx — with practical guidance on how each one affects SEO, crawling, and indexing.
2026-04-24
SEO in 2026: what still works from the classic playbook and what changed because of AI search
A practical look at which principles of classic SEO still drive results, and what changed because of helpful content, E-E-A-T, AI Overviews, and higher quality thresholds.
2026-04-06
How Search Works and What You Need to Know About SEO in 2026
We break down how search engines work, what EEAT is, the key ranking factors, how to do keyword research, and why technical SEO matters for your site.
2026-03-08
Keyword Competitor Analysis: How to Evaluate the Organic Search Landscape
Keyword competitor analysis helps you understand the organic search landscape, identify dominant websites in Google results, and evaluate how difficult it will be to rank for specific queries.
2026-03-07
Best Python Books for Data Analysis in 2026
Best Python books for data analysis in 2026: comparison table, learning path, and FAQ. McKinney, VanderPlas, Grus, Ramalho — what to read first and what comes next.
2026-03-06
How to Increase Website Organic Traffic Through CTR Analysis
Learn how CTR analysis helps identify pages with hidden growth potential in Google Search. Discover how improving snippets and optimizing titles can increase organic traffic without creating new content.