What changed?
Period comparison measures the GSC movement and checks whether it continues into GA4 sessions, events, or revenue.
SEO DATA ANALYST
Data Analyst for SEO — not another SEO dashboard.
SEOKit connects Google visibility with behaviour and business outcomes. You get more than charts: what changed, why, how strong the evidence is, and what to do next.
A Google account is required to access your GSC and GA4 data.
ANALYST BRIEF · EXAMPLE
CURRENT PERIODOrganic performance
−12.4%Business outcome is decliningGSC + GA4 · high confidenceREVIEW
Google Search ConsoleClicks, impressions, CTR, rankings
Google Analytics 4Sessions, events, and revenue
EvidencePages, queries, and segments
DecisionsRisk, priority, and next action
FROM METRIC TO DECISION
Three questions that start a real analysis
The workspace moves from observation to a testable explanation without mixing facts, models, and hypotheses.
Why did it happen?
Demand, ranking, and CTR contributions are checked at page and query level, while the time series is tested for seasonality and structural shifts.
What should happen next?
The decision queue ranks losses and opportunities by business impact, evidence quality, and conclusion confidence.
GSC × GA4Explore GSC × GA4 analysis →
Visibility is only the start of the chain
The same click loss means something different for an informational article and a revenue landing page. SEOKit matches landing pages and shows where search movement reached the business outcome.
01
Search demandGSC impressions
−8.2%02
Click captureCTR × position
−4.1%03
Organic sessionsGA4 landing pages
−9.7%04
Business outcomeKey events / revenue
−6.4%Illustrative example. Workspace values are calculated only from connected sources.
ANALYST WORKSPACE
One project, the full analyst workflow
Each module answers a different analytical question while sharing the same periods, sources, and metric definitions.
Changes and drivers
Click movement decomposition, page contribution, and testable explanations.
Explore
Pages, queries, folders, devices, countries, and business segments.
Data and trust
Freshness, coverage, extract completeness, URL joins, and metric dictionary.
Google updates
Official rollout windows beside daily data, without treating correlation as causation.
Update monitor →Forecasts
Scenarios, uncertainty intervals, and error monitoring against actual data.
Experiments
Change log, expected effect, baseline, and measured post-launch result.
HONEST ANALYTICS
The product shows the limits of a conclusion
A polished chart does not establish a cause. Every conclusion therefore carries an evidence level, source, and caveat.
OBSERVED
A value directly observed in GSC or GA4.
MODELED
A calculated contribution, trend, seasonal effect, or forecast with a stated method.
HYPOTHESIS
A possible explanation that requires page, query, or experimental validation.
FAQ
Questions about Data Analyst for SEO
What does a Data Analyst for SEO do?
It connects search visibility to page behaviour and business outcomes, identifies where a metric moved, tests likely drivers, and turns the evidence into a prioritized decision.
How are Google Search Console and GA4 combined?
Search Console pages are matched to GA4 landing pages for the same periods. Clicks and impressions remain search metrics; sessions, key events, and revenue remain business metrics and are never added as unlike units.
Does SEOKit prove why traffic changed?
It distinguishes observed values from modeled contributions and hypotheses. A temporal match or correlation is evidence, not proof of causality, so the interface shows confidence, source coverage, and caveats.
Is a Google account required?
This public page is available without login. A Google account is required only when you open the workspace and grant read-only access to your own Search Console or GA4 data.
Start with a question, not a report
Connect a project and turn Search Console and GA4 data into a brief, evidence, and a decision queue.