Content Decay Finder
Finds pages with a significant decline in clicks, impressions, or rankings between two periods — a signal of stale content or algorithmic devaluation.
How to use
Fetching two GSC periods…
No decayed pages found for the selected filters.
How to find decaying content
- Connect Search Console and choose two periods to compare.
- Run the analysis — the tool compares clicks, impressions and positions page by page.
- Filter for pages with a sustained decline rather than a one-off fluctuation.
- Start with the articles that used to bring the most clicks — that is where the payback is fastest.
What content decay is and why it is inevitable
Content decay is the gradual loss of organic traffic on a page that once ranked well. The cause is rarely single: stale data, fresher competitor material, a shift in query intent, or new blocks in the results.
Distinguish decay from seasonality. If the dip repeats in the same period every year and then recovers, that is demand, not a content problem.
Refreshing an old article is usually cheaper and faster than writing a new one: the page already has history, links and indexing, so the effect shows in weeks rather than months.
Frequently Asked Questions
What is content decay?
How do I tell decay from a Google update?
What should I actually update in an old article?
How often should I check for content decay?
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