How do Google Update presets work?

Clicking an update preset sets current period to 30 days after the update and comparison to 30 days before — a clean before/after view.

GSC · Period Comparison

Compare Search Console Periods: Wins and Losses

Compare two GSC periods and instantly find winning pages, losers, new entrants and dropped URLs. Google Core Update date presets for quick impact analysis.

How to use

Winnersclicks up ≥20% — what's working

Losersclicks down ≥20% — what needs fixing

Core UpdatesGoogle update date presets

How it worksGSC

Two GSC periodscurrent vs comparison

Clicks & position deltaper page

ClassificationWinner / Loser / New / Dropped

Loading GSC data…

CLICKS (current)

—

WINNERS

—

pages up ≥20%

LOSERS

—

pages down ≥20%

NEW

—

appeared this period

DROPPED

—

disappeared

min.impr:

PAGE ↕	STATUS ↕	CLICKS (cur) ↕	CLICKS (cmp) ↕	Δ CLICKS ↓	Δ % ↕	POS ↕	Δ POS ↕	IMPR ↕	CAUSE

Data from Google Search Console API. Small discrepancies vs GSC UI are normal.

📊

Select a site and set date ranges to compare

Use quick presets (7d / 28d / 90d) or enter custom dates. For core update analysis click one of the Google Update presets.

How to Use the Wins & Losses Report

Connect Google Search Console and select your site.
Set the current and comparison date ranges — or use the quick presets (7d / 28d / 90d) which auto-fill both periods.
For Google update analysis, click one of the Update presets (Mar'25, Nov'24, etc.) — it sets the period before the update vs after.
Click "Compare Periods" — the tool shows winners (≥20% click growth), losers (≥20% drop), new entrants and dropped pages.
Switch between tabs, filter by URL, and sort by click delta or position change.

Frequently Asked Questions

Why is the winner/loser threshold ±20%?

The 20% threshold filters out GSC data noise. Changes within ±20% may be random fluctuation, seasonality, or data lag. A winner is a page with ≥20% click growth in the current period vs the comparison period — a meaningful signal of real improvement.

What does "Dropped" mean?

A dropped page appeared in GSC data during the comparison period but not in the current period. Likely causes: de-indexation, a redirect being added, the page being deleted, or clicks dropping below the minimum impressions threshold. Check dropped pages in GSC URL Auditor.

How do the Google Update presets work?

Clicking an update preset sets the current period to the 30 days AFTER the update completed, and the comparison period to the 30 days BEFORE the update started. This gives a clean before/after view without overlap with the update rollout window itself.

Next step

Continue in Search Console analytics

Content Decay Articles losing traffic CTR Anomalies Sudden click-through swings Brand vs Non-Brand Which half actually grows Folder Performance Compare site sections

Read: Organic CTR by position What is normal for a position, and how to build your own curve All tools in this group →