What it checks
- Filler words and empty modifiers
- Bureaucratic constructions
- Advertising cliches and vague promises
- Weak verbs, passive wording and long sentences
Finds filler words, bureaucratic wording, cliches and weak constructions. Shows a quality score and highlights issues.
10 means very clean. 8–9 is solid. 6–7 has visible filler. Below 6 needs editing based on highlighted fragments.
Water content is the share of words that add no meaning: filler phrases, generic statements, repetitions of what was already said. Such copy takes longer to read and carries less information.
Search engines have no "water" metric, but they have users: if the first screen gives no answer, the reader goes back to the results. So excess filler affects outcomes indirectly but genuinely.
Stop words are not harmful in themselves — natural language needs them. They become a problem when they take the place of facts, numbers and concrete statements.
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