SEARCH + ANALYTICS
Pages to improve this month
Combine Search Console and Analytics, find pages losing traffic or revenue, and see what to do first.
How to use
Google visibilityclicks, views and positions
Site revenueby page, month and channel
Action planpages ranked by priority
WorkflowGA4
1
Choose a sitefrom Search Console
2
Choose Analytics propertyfor the same site
3
Get an action planhighest-loss pages first
Choose the same site in Search Console and Analytics. If the property is missing, check the Google account access.
Connect Google to run this tool
SEOKit will request read-only access to aggregated Search Console and Analytics 4 data. We do not change properties or request Google Drive. How data is used.
Connect Google
Comparing pages and ranking priorities
Select a site and Analytics property
The report will join GSC and GA4 URLs, show revenue, and build a page optimisation queue.
Where users come from
Top 6 GA4 channels
Where users convert
Users with a key event
Where to start
- Review total revenue and its change.
- Open the page list: the first rows offer the greatest impact.
- Open the hint below the page address and follow the recommendation.
Google Analytics channels GA4
Current value and change vs previous period
| Source / medium | Total users | Engagement | Key events | User conversion |
|---|
Pages to improve first
Sorted by actual page revenue
Current periodPrevious period
1–34–1011–2021+
| Page▾ | Google Search Console GSC | Google Analytics GA4 | ||||
|---|---|---|---|---|---|---|
| Clicks | Impressions | CTR | Position | Visits | Actual revenue | |
Where revenue comes from
Additional detail: monthly trend and each channel's contribution.
GA4 sessions vs GSC clicks: why the two numbers never match
Search Console counts clicks on a Google result. GA4 counts sessions — visits that group events on the site. They are different objects, so the two numbers never match, and chasing equality is a waste of time.
Seven mechanisms create the gap — the session window, other search engines, the tag, redirects, time zones, thresholds and URL parameters. The full answer: Search Console vs Google Analytics.
The practical rule: GA4 sessions usually run below GSC clicks, and that is fine. What matters is not the gap but its stability — a sudden change in the ratio means the measurement broke, not the traffic.
How to compare Search Console clicks with GA4 sessions
- Connect your Google account and pick the Search Console property and the GA4 property for the same site.
- Set the period. Compare like with like — week against week or month against month, not 7 days against 28.
- Run the report: pages are matched by URL, putting clicks, impressions and position from GSC next to sessions, engagement and key events from GA4.
- Look for pages where the ratio breaks the pattern: many clicks and almost no sessions is a measurement question; many sessions with weak engagement is a page question.
Next: pull a wider slice with the Search Console export, and find pages with weak CTR at a normal position with CTR Lens.
Next step
Continue in Traffic and conversions
Coverage Gap
GA4 pages missing from GSC
Device Gap
Position gaps between devices
Conversion Opportunity
Where traffic fails to convert
SEO Funnel
Impressions through to conversions
Read: How to increase organic traffic with CTR
Pages that rank but do not get clicked
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