Search Intent Classifier

Classify your Google Search Console queries by search intent and find pages with mixed intent signals that hurt relevance.

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Select a site and click "Analyze Intent"
Your queries classified by search intent will appear here
↑ Select a site above to get started

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How to Use the Search Intent Classifier

  1. Connect your Google Search Console account and select the target property from the site dropdown.
  2. Choose a date range — 28 days is a good starting point for stable signal.
  3. Set a minimum impressions threshold to filter out low-traffic noise (10–50 is typical).
  4. Enable 🤖 AI classify for more accurate results on short or ambiguous queries using Groq AI.
  5. Click Analyze Intent → — the tool pulls your query-URL pairs from GSC and classifies each query by intent.
  6. Review the donut chart, filter by intent type, sort the table by any column, and check the Pages section for mixed-intent issues with recommendations.

What Is Search Intent and Why It Matters

Search intent (also called user intent or query intent) describes the primary goal a user has when typing a query into a search engine. Google's ranking algorithms place heavy weight on intent match — a page optimised for informational queries will rarely rank well for transactional ones, even if it contains the same keyword.

There are four main intent categories: Informational (the user wants to learn something), Transactional (the user wants to complete an action, usually a purchase), Commercial investigation (the user is comparing options before buying), and Navigational (the user wants to reach a specific site or page).

Pages with mixed intent signals receive traffic from queries with conflicting goals. This means your content can't fully satisfy any of them, leading to higher bounce rates, lower CTR, and weaker rankings. Identifying and correcting intent mismatches is one of the highest-ROI on-page SEO fixes available.

Frequently Asked Questions

How does the classifier determine intent?
The tool uses keyword-level heuristics for both English and Russian: buying signals (купить, buy, price, цена) for Transactional; comparison signals (best, обзор, vs, лучший) for Commercial; question words (how, what, как, что) for Informational; and brand/login signals for Navigational. When AI classify is enabled, Groq AI reclassifies ambiguous queries that didn't match any keyword pattern — significantly improving accuracy for short or domain-specific terms.
What does "mixed intent" mean for a page?
A page is flagged as mixed intent when no single intent category accounts for more than 60% of its impressions. This means Google is showing the page for queries with fundamentally different goals — some users want information, others want to buy. Mixed intent usually indicates the page is trying to serve too many purposes at once, or that its title and meta description send ambiguous signals to Google.
How do I fix a page with mixed intent?
First, decide which intent you want the page to primarily serve based on your business goals. Then align the page's title tag, meta description, heading structure, and primary CTA to that intent. If the page legitimately serves two very different user needs, consider splitting it into two separate pages — one per intent. Finally, check internal linking: links from informational content to a transactional page should use anchor text that signals the transition.
How often should I run this analysis?
Run the classifier monthly if you publish content regularly, or quarterly for more stable sites. After making intent-alignment fixes, wait at least 4–6 weeks for GSC data to reflect the changes before re-evaluating. The 28-day period gives enough signal volume while remaining responsive to recent changes.