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FREE
+50 XP
SEO vs PPC: When to Use What
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Client Ivan
"Why bother with SEO? I'll just buy Google Ads. Instant traffic, no headaches!"
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Alex
"Ivan, it's like renting vs buying an apartment. Renting is fast and convenient. But the moment you stop paying โ you're out. SEO is a mortgage. Long and painful, but then you live rent-free."
SEO vs PPC โ What's the Difference?
| Criteria | ๐ SEO | ๐ฐ PPC (Google Ads) |
|---|---|---|
| Speed of results | 3โ12 months | Instant |
| Cost per click | Free (organic) | Pay for every click |
| When you stop | Traffic remains | Traffic = 0 instantly |
| User trust | High | Lower (marked as ad) |
| Best for | Long-term growth | Quick tests, seasonal campaigns |
When to Use What?
๐ Choose PPC when: launching a new product, need traffic today, testing a new niche, running a seasonal campaign.
๐ฑ Choose SEO when: building a long-term business, reducing dependence on ad budget, click costs in your niche are too high.
The Ideal Strategy
PPC launches
Traffic from day one
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PPC data
Best keywords identified
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SEO grows
Organic replaces paid
๐ฎ Test yourself: answer the question in the task!
Lesson Task
Test your knowledge and earn +20 XP