SEO Term Definition
SERP
SERP stands for Search Engine Results Page — the page shown by a search engine after a query, containing organic results, ads, featured snippets, and other SERP features.
Reviewed by Alexander Yarovenko · Updated: 2026-06-22
What is a SERP?
A SERP (Search Engine Results Page) is the page a search engine returns after a user submits a query. Modern SERPs go beyond the traditional "10 blue links" and include multiple content types and interactive features.
SERP Features
- Featured Snippet — answer box at position zero
- People Also Ask — expandable related questions
- Knowledge Panel — info box on the right (desktop)
- Local Pack — map and 3 local businesses for local queries
- Image Pack — horizontal image row
- Shopping Results — product listings with prices
- Video Results — YouTube thumbnails
- AI Overview — AI-generated answer (2024+)
Why SERP Analysis Matters
Before targeting a keyword, analyse its SERP to understand: what content type Google prefers, which features are present (and if you can capture them), how many ads appear, and what the competition looks like.