Position Zero
The featured snippet spot that appears above the #1 organic result, offering maximum SERP visibility.
Reviewed by Alexander Yarovenko · Updated: 2026-07-03
What Is Position Zero?
Position zero refers to the featured snippet that appears above the first organic search result. It displays a block of content — a paragraph, list, or table — extracted from a web page, often alongside the page title and URL. Achieving position zero can dramatically increase click-through rate for certain queries.
Types of Featured Snippets
- Paragraph: A 40–60 word definition or answer (most common)
- List: Ordered steps or unordered items extracted from a page
- Table: Comparison data or structured information
- Video: YouTube video with a timestamp highlighted
How to Optimise for Position Zero
- Identify queries already triggering featured snippets (use Ahrefs/Semrush)
- Target queries where you already rank in top 5 — snippet selection is typically from this range
- Write a clear, concise answer (40–50 words for paragraph) directly after the H2 question heading
- Use numbered lists for step-by-step processes; bullet lists for items
- Add a summary table for comparison queries
Does It Always Increase Traffic?
Not always. For some queries, the snippet provides the complete answer and users don't click (zero-click). For queries requiring deeper reading, position zero significantly boosts clicks. Test whether snippet pages see a CTR improvement after winning the snippet.