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FREE
+45 XP
Content Audit
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Alex reviews content
"A site with 800 pages, 600 of which no one reads and Google doesn't rank. Those pages don't help โ they dilute authority. Deleted 400 pages โ the remaining 400 grew in rankings."
๐ Content audit โ evaluating every page on the site: does it help SEO or drag it down? Goal: keep only strong content.
Content Audit Decision Matrix
| Page type | Action |
|---|---|
| Traffic + conversions โ OK | Improve, don't touch |
| Traffic but no conversions | Improve CTA and UX |
| Low traffic, but important topic | Rewrite/update |
| Duplicate of another page | Merge + 301 redirect |
| No traffic, no value | Delete + 404 or redirect |
Thin Content Signals for Auditing
- Under 300 words while competitors have 1500+
- No unique information on the topic
- High bounce rate + low time on page
- 0 backlinks to the page
- Ranks for no queries at all (GSC โ 0 impressions)
๐ฏ Tip: "fewer but better" works in SEO. 200 strong pages usually drive more traffic than 1000 weak ones.
๐ฎ Test yourself: what is "thin content"?
Lesson Task
Test your knowledge and earn +20 XP