๐Ÿ“Š
Analytics, Algorithms & Auditing
Lesson 13 of 15 ยท SEO Auditing
FREE +45 XP
๐Ÿ‡ท๐Ÿ‡บ ะงะธั‚ะฐั‚ัŒ ะฝะฐ ั€ัƒััะบะพะผ

Backlink Profile Audit

๐Ÿ”—
Alex checks the links
"The site received a manual action for 'unnatural links.' In Ahrefs we found 3,000 links from spam forums โ€” all with the same anchor text. Uploaded Disavow and filed a reconsideration request. 6 weeks later the penalty was lifted."
๐Ÿ“Œ Backlink audit โ€” analysis of incoming links to the site: are there toxic links threatening SEO, and are there enough quality links for growth?

Signs of Toxic Links

  • Links from spam sites, casino, pharma topics
  • Large numbers of links with the same commercial anchor text
  • Links appeared suddenly (hundreds in one day)
  • Donor domain DR close to 0
  • Donor page topic unrelated to your site

Backlink Audit Process

  1. Export all links from Ahrefs/Semrush + GSC
  2. Filter by DR < 10, spam score, niche mismatch
  3. Compile a list of toxic domains
  4. Try to contact site owners for removal
  5. Upload a disavow file via GSC for the rest
Disavow file is a last resort. Use only if:
โ€ข There's a manual action from Google, OR
โ€ข Clear signs of a spam attack on your site

Ordinary "weak" links Google ignores on its own.
๐ŸŽฏ Tools: Ahrefs โ†’ Backlink profile, Semrush โ†’ Backlink Audit, GSC โ†’ Links.
๐ŸŽฎ Test yourself: how do you disavow toxic links?
๐ŸŽฏ
Lesson Task
Test your knowledge and earn +20 XP
โ† Content Audit
Lesson 13 of 15
Go to Task โ†’