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FREE
+50 XP
Content Uniqueness & Depth
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Marketer submits article
"I took the top 5 competitor articles, paraphrased them and merged into one. 3,000 words, look!"
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Alex reads the article
"This is an aggregation of other people's ideas. Not a single original fact, no real example. Google sees this. Such content doesn't rank โ it competes with the originals and loses."
๐ Content uniqueness โ not just "not copied," but original value: data, experience, analysis that competitors don't have. Depth โ comprehensive coverage of the topic from the user's perspective.
Content Quality Pyramid
Original data
Research, case studies, interviews
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Expert analysis
Your own perspective and experience
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Source synthesis
Compilation with added value
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Paraphrasing
โ Low value contribution
Content Themes โ Topical Completeness
Google evaluates not just a single text but how thoroughly your site covers a topic overall. Pages linked together by a common theme build topical authority.
How to make content deep:
โ Answer every question the user might ask
โ Add data/numbers (your own research or cited source)
โ Include real-world examples from practice
โ Cover related subtopics (LSI)
โ Update outdated information
โ Add a unique angle or conclusion
โ Answer every question the user might ask
โ Add data/numbers (your own research or cited source)
โ Include real-world examples from practice
โ Cover related subtopics (LSI)
โ Update outdated information
โ Add a unique angle or conclusion
โ ๏ธ Thin content โ pages with minimal or low-value content. Google filters them out during Helpful Content and Core Updates. One great page beats ten mediocre ones.
๐ฏ Practice: read the top 3 results for your target query. What don't they cover? What do you know from personal experience that isn't online? That's your unique value.
๐ฎ Test yourself: which factors make content "deep" by Google's standards?
Lesson Task
Test your knowledge and earn +20 XP