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Analytics, Algorithms & Auditing
Lesson 10 of 15 ยท SEO Auditing
FREE +50 XP
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SEO Audit Framework

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Alex starts an audit
"The client says: 'Why do we have no traffic?' I open Screaming Frog, GSC, Ahrefs โ€” and within a day I find 14 critical issues. An audit is an X-ray for your site. Without it you treat symptoms, not the disease."
๐Ÿ“Œ SEO Audit โ€” a systematic analysis of a site to identify technical, content, and link issues that are blocking search growth.

Three Blocks of an SEO Audit

  • Technical audit: crawling, indexation, speed, mobile, HTTPS
  • Content audit: quality, duplicates, thin content, keywords
  • Link audit: backlink profile, toxic links, internal links

Tools for a Full Audit

TaskTool
Site crawlingScreaming Frog, Sitebulb
Search dataGoogle Search Console
Link analysisAhrefs, Semrush
Page speedPageSpeed Insights, GTmetrix
Audit order:

1. Crawl + collect data
2. Technical errors
3. Content and keywords
4. Link profile
5. Prioritize โ†’ plan
๐ŸŽฏ Rule: first document everything you find, then prioritize. Don't spend a day fixing alt attributes while important pages are blocked with noindex.
๐ŸŽฎ Test yourself: put the SEO audit stages in the correct order.
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