🔗
FREE
+45 XP
Anchor Text Strategy
⚓
Alex builds the profile
"A client bought 200 links all with the same anchor 'buy iphone cheap'. Google spotted the unnatural pattern — penalty. An anchor profile should look like nobody deliberately built it."
📌 Anchor text — the clickable text of a link. A relevance signal for Google, but over-optimization is penalized.
A Healthy Anchor Profile
| Anchor type | Share | Example |
|---|---|---|
| Branded | ~40% | "Company.com", "SEOKit" |
| Neutral | ~30% | "here", "source", "website" |
| URL | ~15% | "https://site.com" |
| Commercial | ~15% | "SEO services" |
🎯 Rule: if you look at your anchor profile and see a pattern — Google sees it too. Diversity = naturalness.
🎮 Test yourself: which anchor distribution looks most natural?
Lesson Task
Test your knowledge and earn +20 XP