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Link Building & Vertical SEO
Lesson 6 of 18 ยท Link Analysis
FREE +45 XP
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Link Profile Metrics

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Alex looks at metrics
"DR 72, DA 65, TF 48. Three different numbers for the same site. Which to trust? All three are third-party metrics, not from Google. They correlate with authority but don't equal PageRank."
๐Ÿ“Œ Link profile metrics โ€” third-party authority scores developed by SEO tools to evaluate link quality.

Key Metrics

  • DR (Domain Rating) โ€” Ahrefs, 0โ€“100 scale, domain authority
  • DA (Domain Authority) โ€” Moz, 0โ€“100, ranking prediction
  • TF (Trust Flow) โ€” Majestic, link profile quality
  • Referring Domains โ€” number of unique linking domains
More important than DR/DA:

โ€ข Referring Domains (unique donors)
โ€ข Topical relevance of donors
โ€ข Organic traffic of donor page

DR 20 topical site with traffic > DR 80 with none
๐ŸŽฏ Key point: tool metrics are estimates, not facts. Look at the donor's real traffic and topic.
๐ŸŽฎ Test yourself: which metric belongs to Ahrefs?
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Lesson Task
Test your knowledge and earn +20 XP
โ† Linkable Asset Creation
Lesson 6 of 18
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