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Link Building & Vertical SEO
Lesson 3 of 18 ยท Link Building Fundamentals
FREE +50 XP
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Link Building Tactics

๐ŸŽฃ
Alex chooses a strategy
"There are two link building approaches: you can 'fish' โ€” cast lines with outreach requests. Or you can 'build a lighthouse' โ€” create content so good others link naturally. The second one scales."
๐Ÿ“Œ Link building tactics fall into: Earned, Outreach, and Created.

Top White Hat Tactics

  • Broken Link Building โ€” find 404 links at other sites, offer your page as replacement
  • Guest posts โ€” write an article for an authoritative site with a link back
  • HARO / Qwoted โ€” answer journalists, get press mentions
  • Digital PR โ€” create a newsworthy story, journalists link to it
  • Resource pages โ€” ask to be added to a topical resource list
White Hat: create โ†’ earn
Grey Hat: ask โ†’ receive
Black Hat: buy โ†’ risk penalty
๐ŸŽฏ Tip: start with Broken Link Building โ€” high conversion rate, since you're helping a webmaster fix a real problem.
๐ŸŽฎ Test yourself: arrange tactics by White Hat compliance.
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Lesson Task
Test your knowledge and earn +20 XP
โ† Types of Links
Lesson 3 of 18
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