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FREE
+50 XP
Link Building Tactics
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Alex chooses a strategy
"There are two link building approaches: you can 'fish' โ cast lines with outreach requests. Or you can 'build a lighthouse' โ create content so good others link naturally. The second one scales."
๐ Link building tactics fall into: Earned, Outreach, and Created.
Top White Hat Tactics
- Broken Link Building โ find 404 links at other sites, offer your page as replacement
- Guest posts โ write an article for an authoritative site with a link back
- HARO / Qwoted โ answer journalists, get press mentions
- Digital PR โ create a newsworthy story, journalists link to it
- Resource pages โ ask to be added to a topical resource list
White Hat: create โ earn
Grey Hat: ask โ receive
Black Hat: buy โ risk penalty
Grey Hat: ask โ receive
Black Hat: buy โ risk penalty
๐ฏ Tip: start with Broken Link Building โ high conversion rate, since you're helping a webmaster fix a real problem.
๐ฎ Test yourself: arrange tactics by White Hat compliance.
Lesson Task
Test your knowledge and earn +20 XP