Task: Anchor Text: What Google Says and How to Check

Good anchor text is descriptive, reasonably concise and relevant to both the page it is on and the page it links to Google recommends about 40% branded and 30% neutral anchors If you read only the anchor out of context and can’t tell what the page is about, you need more descriptive text Links with optimized anchor text in guest posts and press releases distributed on other sites are named link spam It is better to put several links in a row on neighboring words to provide more anchors