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FREE
+50 XP
Digital PR & Outreach
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Alex launches a campaign
"We surveyed 1000 SEO specialists and published results with an infographic. In 2 weeks we got 47 links from relevant sites. Digital PR is the most scalable link building approach."
๐ Digital PR โ creating a newsworthy story or valuable content, then pitching journalists and bloggers to earn links.
Digital PR Formats
- Original research โ surveys, data analysis, proprietary statistics
- Infographics โ visual data people want to share
- Expert commentary โ via HARO, Qwoted, Help a B2B Writer
- Interactive tools โ calculators, quizzes, generators
Digital PR Campaign Process
- Create a valuable asset (research, tool)
- Build a list of relevant journalists/bloggers
- Write a personalized pitch (1โ3 paragraphs)
- Send and track responses
- Monitor mentions (Google Alerts, Ahrefs)
๐ฏ Key insight: journalists need a story, not a link. Give them interesting data โ the links will follow.
๐ฎ Test yourself: what is the broken link building technique called?
Lesson Task
Test your knowledge and earn +20 XP