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FREE
+45 XP
E-E-A-T Quality Signals
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Medical website
"After the 2018 Medic Update, medical sites without author attribution and sources lost up to 90% of traffic. Google started seriously evaluating who writes, what they write, and whether it can be trusted."
๐ E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) โ a system for evaluating the quality of authors and sites. Especially critical for YMYL topics (health, finance, law).
E-E-A-T Breakdown
| Letter | Meaning | How to improve |
|---|---|---|
| E โ Experience | Author's personal experience with the topic | Real cases, photos, results |
| E โ Expertise | Professional knowledge | Author pages, credentials, education |
| A โ Authority | Industry recognition | Mentions, backlinks, citations |
| T โ Trust | Reliability and honesty | HTTPS, contacts, policies, reviews |
E-E-A-T checklist:
โ Author page with biography
โ Links to credentials and social profiles
โ Sources and citations in content
โ Company contacts and address
โ Reviews (Google, Trustpilot, etc.)
โ HTTPS and privacy policy
โ Author page with biography
โ Links to credentials and social profiles
โ Sources and citations in content
โ Company contacts and address
โ Reviews (Google, Trustpilot, etc.)
โ HTTPS and privacy policy
๐ฏ Priority: Trustworthiness is the foundation of E-E-A-T. Without trust, other signals are weaker. Start with HTTPS, real contacts, and transparent policies.
๐ฎ Test yourself: arrange E-E-A-T levels by priority.
Lesson Task
Test your knowledge and earn +20 XP