EEAT & Author Authority

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Google shakes its head

"Article about medical symptoms. Author: 'Site Team'. No name, no bio, no qualifications. This is a YMYL topic — human health. I can't trust an anonymous author."

📌 E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) — Google's content quality framework used by human raters and algorithms. Especially critical for YMYL topics (Your Money or Your Life): health, finance, law, safety.

The Four Components of E-E-A-T

Component	What it means	How to demonstrate it
Experience	First-hand topic experience	Case studies, photos, personal stories
Expertise	Knowledge and qualifications	Education, certifications, publications
Authoritativeness	Recognition in the niche	Links, mentions, citations
Trustworthiness	Trust signals	HTTPS, contact info, policies, reviews

Author Authority

Google looks at the content author as a separate E-E-A-T signal. An "About the Author" page with a real name, photo, experience, and links to other publications is a strong expertise signal.

How to strengthen E-E-A-T:

☐ Real author names on all articles
☐ Detailed "About the Author" page for each writer
☐ Article schema with name and organization
☐ Links to external authoritative sources
☐ Contact page with real details
☐ HTTPS and current privacy policy
☐ Reviews and case studies — real experience

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Medical site after E-E-A-T work

"Added real physician authors with credentials. Added a medical review board. Noted the date of last medical update. After 4 months, YMYL query rankings improved by an average of 15 positions."

🎯 Important: E-E-A-T is not a technical factor — it's a signal of genuine trust. You can't "trick" Google with manipulation — only real expertise confirmed by external signals counts.

🎮 Test yourself: what does the first "E" in E-E-A-T stand for?

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Lesson Task

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