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EEAT Explained
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Alex · Monday, 9:30 AM
"Google Search Quality Raters Guidelines: 170 pages on what makes a quality site. Four letters explain it all."
E-E-A-T is the framework Google uses to evaluate site quality.
E-E-A-T: Four Letters That Affect Rankings
💡 Experience
Does the author have personal experience with the topic? Did they test the service themselves? Reviews from real users are more valuable than generated text.
🎓 Expertise
Is the author a specialist in the field? Do they have experience, education, verified knowledge? Always credit the article's author.
🏆 Authoritativeness
Do other authoritative sources link to you? Are you mentioned in industry publications?
🔒 Trust
The most important of the four. HTTPS, contact info, privacy policy, reviews — everything that signals "this site can be trusted".
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Alex
"E-E-A-T isn't a mysterious algorithm. It's a simple question: 'Why should users trust your site?'"
🎮 Test yourself: answer the question in the task!
Lesson Task
Test your knowledge and earn +20 XP