๐
FREE
+55 XP
News SEO & Google News
๐ฐ
Alex in a news editorial
"The article went live 5 minutes ago. In 20 minutes โ a press conference with an official statement. If Google doesn't index us before competitors โ we lose all traffic on this topic. Indexation speed is everything here."
๐ News SEO โ optimizing news content for inclusion in Google News, Google Discover, and the news section in regular search results. Key differences from regular SEO: freshness, source authority, indexation speed.
Google News Requirements
| Element | Requirement |
|---|---|
| Byline | Real author name or editorial team โ visible on the page |
| Publication date | Visible to users and in structured data |
| News Sitemap | Separate XML file containing only articles published in the last 48 hours |
| NewsArticle Schema | Structured data with headline, datePublished, author, image |
| E-E-A-T | About Us page, author bios, editorial policy |
News Sitemap โ Special Format
<url>
<loc>https://example.com/news/article-slug/</loc>
<news:news>
<news:publication>
<news:name>Publication Name</news:name>
<news:language>en</news:language>
</news:publication>
<news:publication_date>2026-04-17T10:30:00+00:00</news:publication_date>
<news:title>Article Headline</news:title>
</news:news>
</url>
NewsArticle Schema.org
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Article Headline",
"datePublished": "2026-04-17T10:30:00+00:00",
"dateModified": "2026-04-17T11:00:00+00:00",
"author": {"@type": "Person", "name": "Author Name"},
"image": "https://example.com/image.jpg",
"publisher": {
"@type": "Organization",
"name": "Publication Name",
"logo": {"@type": "ImageObject", "url": "https://example.com/logo.png"}
}
}
</script>
๐งโ๐ป
Alex sets up News SEO
"Added NewsArticle markup, News Sitemap, and author bio pages. Within a week the site started appearing in Google Discover. Traffic grew 35% without any new publications."
News SEO checklist:
โ Byline (author) visible on every article
โ Publication date in text and structured data
โ News Sitemap updates automatically
โ NewsArticle Schema on all articles
โ About Us page and author biographies
โ Site added to Google Publisher Center
โ Original headline โ accurate, no clickbait
โ Byline (author) visible on every article
โ Publication date in text and structured data
โ News Sitemap updates automatically
โ NewsArticle Schema on all articles
โ About Us page and author biographies
โ Site added to Google Publisher Center
โ Original headline โ accurate, no clickbait
๐ฏ Google Discover: this isn't a search query โ it's a personalized feed. To get there: E-E-A-T, high CTR in regular search, quality images (min 1200px wide), and NewsArticle markup.
๐ฎ Test yourself: what is required to appear in Google News?
Lesson Task
Test your knowledge and earn +25 XP