โ๏ธ
FREE
+50 XP
Structured Data & Schema.org
๐ญ
Page without markup
"Google sees text. But doesn't know: is this a recipe or a repair guide? A product or an article? I'm mute."
๐
Page with Schema.org markup
"Google knows exactly: I'm a recipe. Cook time: 30 minutes. Rating: 4.8 out of 5. Calories: 320. And it can show all of this right in the search results!"
๐ Structured data โ Schema.org markup that explains page content to search engines in machine-readable format. The most widely used format is JSON-LD.
Popular Schema.org Markup Types
| Type | What it activates in search results |
|---|---|
| Product | Price, availability, product rating โญ |
| Recipe | Cook time, calories, rating ๐ฝ๏ธ |
| FAQPage | Expandable Q&A right in search results โ |
| Article | Publication date, author, image ๐ฐ |
| LocalBusiness | Address, hours, rating in local search ๐ |
JSON-LD Markup Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is technical SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Technical SEO is the optimization of a site's infrastructure..."
}
}]
}
</script>
๐
Result of adding FAQ markup
"Added FAQPage markup to 50 articles. Within 2 weeks, 30% of them show FAQ blocks in search results. CTR jumped from 2.1% to 4.7%."
How to implement structured data:
โ Choose the right type on schema.org
โ Write JSON-LD and add it to the <head>
โ Validate with Google Rich Results Test
โ Request indexing via GSC โ URL Inspection
โ Monitor errors in GSC โ Enhancements
โ Choose the right type on schema.org
โ Write JSON-LD and add it to the <head>
โ Validate with Google Rich Results Test
โ Request indexing via GSC โ URL Inspection
โ Monitor errors in GSC โ Enhancements
๐ก E-E-A-T and structured data: Article markup with author, date, and organization helps Google assess expertise (E-E-A-T) โ one of the key content quality signals.
๐ฎ Test yourself: select the correct benefits of Schema.org structured data!
Lesson Task
Test your knowledge and earn +20 XP