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Keyword Targeting: Title, H1 & Body Text
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Alex analyzes a page ranking #8
"The keyword is in the body text. But the title starts with 'Welcome!', the H1 says 'Our Services', and the first paragraph is about company history. Did Googlebot understand what this page is about? Probably not."
๐ Keyword targeting โ strategic placement of the primary keyword in the key elements of a page. It's not about repetition, it's about the right locations.
Where and How to Place Keywords
| Element | Rule | Example |
|---|---|---|
| Title tag | Primary keyword as early as possible | "SEO for Small Business โ 2026 Guide" |
| H1 | One per page; keyword used naturally | "How to Grow a Small Business with SEO" |
| First paragraph | Mention within the first 100 words | "In this guide we'll cover SEO for small businessesโฆ" |
| URL slug | Short, hyphen-separated, contains keyword | /seo-for-small-business/ |
| Alt attributes | Describe the image; include keyword when relevant | alt="on-page SEO optimization diagram" |
Keyword Frequency in Body Text
There's no magic "correct percentage." A rough guideline is 1โ2% (โ 1โ2 mentions per 100 words). What matters more: the keyword should appear in the first paragraph and in some subheadings (H2/H3) โ wherever it fits naturally.
๐งโ๐ป
Alex rewrites title and H1
"Changed the title from 'Our Services | Company X' to 'SEO Services โ Company X'. Rewrote the H1 and first paragraph. In 3 weeks the page climbed from position 18 to 7 โ without any link building."
Keyword targeting checklist:
โ Keyword in the first 60 characters of the title
โ Single H1 containing the keyword
โ Mention in the first paragraph (โค 100 words)
โ URL slug contains the keyword
โ At least one alt attribute with the keyword
โ No keyword stuffing โ text reads naturally
โ Keyword in the first 60 characters of the title
โ Single H1 containing the keyword
โ Mention in the first paragraph (โค 100 words)
โ URL slug contains the keyword
โ At least one alt attribute with the keyword
โ No keyword stuffing โ text reads naturally
๐ฏ Key rule: keywords should signal relevance โ not annoy. "Buy sofa cheap sofa buy Moscow sofa" = spam. "Buy a sofa in Moscow with delivery" = fine.
๐ฎ Test yourself: match each page element to the correct keyword placement rule!
Lesson Task
Test your knowledge and earn +25 XP