Task: Keyword Targeting: Title, H1 and Body Text

Exact wording of the query is not required: Google’s language matching systems understand how a page relates to a query without the exact terms Headings on the page are one of the sources Google composes the title link from The title has maximum weight, H1 very high, the address high: this is a table from Google’s documentation An image filename gives only very light clues, while Google takes the main information from the page content, including captions