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FREE
+50 XP
Keyword-to-Page Mapping
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Masha, Junior SEO
"I created 50 pages about 'buy laptop'! We have tons of content now!"
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Alex
"Masha... that's not a content strategy. That's a content catastrophe. You just created a war between your own pages competing for the same keyword."
What is Keyword Mapping?
Keyword mapping is assigning specific keywords to specific pages on your site. The principle is simple: one topic = one page.
โ ๏ธ Keyword cannibalization โ when multiple pages compete for the same query. Google gets confused: which one to show? The result: neither ranks well.
How to Build a Keyword Map
Collect keywords
All project keywords
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Group them
By topic and intent
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Assign to pages
One cluster = one page
Example Map
| Page | Primary keyword | Supporting keywords |
|---|---|---|
| /laptops/ | buy laptop | laptops catalog, laptop price |
| /laptops/gaming/ | gaming laptop | best gaming laptop 2025 |
| /blog/how-to-choose-laptop/ | how to choose a laptop | what to look for in a laptop |
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Golden rule: before creating a new page โ check if a page targeting the same query already exists. Updating an old page is often better than creating a new one.
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Masha one month later
"I merged 50 pages into 8 strong ones. Traffic increased 40%. Alex, you're a genius."
๐ฎ Test yourself: what is it called when pages compete for the same keyword?
Lesson Task
Test your knowledge and earn +20 XP