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+60 XP
Search Intent
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User types in Google
"apple"
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Google tries to understand
"Fruit... company... phone... recipe... store... logo... Aaaah! WHO ARE YOU, PERSON?!"
๐ก Search intent is the real goal behind a user's query. Google spends billions of dollars trying to figure it out correctly.
The 4 Types of Search Intent
| Type | Goal | Examples | Best content |
|---|---|---|---|
| ๐ Informational | Learn | "what is SEO", "how to boil rice" | Article, guide, video |
| ๐งญ Navigational | Find a site | "Facebook", "Gmail login" | Brand page |
| ๐ Commercial | Compare | "best iPhone 2025", "Semrush vs Ahrefs" | Comparison, review |
| ๐ณ Transactional | Buy | "buy iPhone 15", "order pizza" | Product page, catalog |
Why Intent is Critical
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Dima created a page
"We wrote a guide 'History of iPhone 15: Specs and Features' and are targeting 'buy iPhone 15'. Why isn't it ranking?"
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Alex
"Because the user wants to BUY โ transactional intent. But you gave them an article โ informational content. Google sees this mismatch and won't rank your page."
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Rule: before writing content โ Google the query. What does the top 10 show? Articles or stores? Videos or tools? That's Google's hint to you.
๐ฎ Test yourself: match queries to intent types!
Lesson Task
Test your knowledge and earn +25 XP