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FREE
+45 XP
AI for Content Planning
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AI tool or replacement?
"An agency automated everything: AI generated 100 articles a day. No editor, no expert perspective. Google's Helpful Content Update wiped them from search. Meanwhile a competitor with 10 quality AI articles with editorial review grew 45%."
๐ AI in content planning โ a speed tool, not a replacement for editorial process. Google evaluates content value, not how it was created.
What AI Does Well
- Generating content ideas and topic lists
- Creating article structure (H2, H3)
- Draft text for editorial review
- Keyword clustering
- Creating FAQ blocks and meta descriptions
What AI Does Poorly (and Dangerously)
- Original research and data
- Personal experience and E-E-A-T signals
- Current events and trends
- Medical, legal, financial advice without an expert
The AI content rule:
AI writes the draft โ editor adds:
โข Real data and experience
โข Unique angle
โข Fact-checking
โข E-E-A-T signals
AI writes the draft โ editor adds:
โข Real data and experience
โข Unique angle
โข Fact-checking
โข E-E-A-T signals
๐ฏ Google's position: they're not against AI content. They're against content with no real value โ regardless of who wrote it.
๐ฎ Test yourself: how does Google classify mass AI content without editorial review?
Lesson Task
Test your knowledge and earn +20 XP