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FREE
+45 XP
Citations & NAP Consistency
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Alex checks citations
"Yelp shows '5 Lenin St.', Google Maps shows '5 Lenin Street', the website shows '5 Lenin'. Three different formats. Google sees the mismatch and loses trust in the data. NAP must be identical everywhere."
๐ NAP (Name, Address, Phone) โ data that must be identical across all platforms. Inconsistency reduces trust in local SEO.
Types of Citations
- Structured โ business directories (Yelp, Yellow Pages, Bing Places)
- Unstructured โ mentions in articles, blogs, media
Priority Citation Platforms
- Google Business Profile
- Bing Places
- Apple Maps
- Yelp
- Facebook Business
- Industry-specific directories
NAP Audit:
1. Google your business name
2. Check all address mentions
3. Fix inconsistencies
4. Use Moz Local / Yext for monitoring
1. Google your business name
2. Check all address mentions
3. Fix inconsistencies
4. Use Moz Local / Yext for monitoring
๐ฏ Rule: fewer citations all with consistent NAP beats many with inconsistencies.
๐ฎ Test yourself: what does NAP stand for?
Lesson Task
Test your knowledge and earn +20 XP