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Link Building & Vertical SEO
Lesson 11 of 18 ยท Local SEO
FREE +50 XP
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Google Business Profile

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Alex optimizes the profile
"A dental clinic added 50 photos, responded to all reviews, filled in services and Q&A. Within 2 months Local Pack impressions grew 4x. Google Business Profile is the best free SEO tool for local businesses."
๐Ÿ“Œ Google Business Profile (GBP) โ€” Google's free tool for managing a business's presence in search and on maps.

Key GBP Elements for SEO

  • Name โ€” exact business name, no keyword stuffing
  • Categories โ€” choose the precise primary category + additional ones
  • Description โ€” 750 characters, include keywords naturally
  • Attributes โ€” Wi-Fi, parking, accessibility โ€” Google factors these in
  • Photos โ€” minimum 10: building, interior, team, products
  • Hours โ€” always current, including holidays
Post in GBP: promotions, news, events โ€” Google factors profile activity into rankings.
๐ŸŽฏ Tip: respond to every review โ€” positive and negative. It's an activity signal for Google and a trust signal for customers.
๐ŸŽฎ Test yourself: put the GBP optimization steps in order.
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Lesson Task
Test your knowledge and earn +20 XP
โ† Local SEO Foundations
Lesson 11 of 18
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