Task: Citations and NAP: Where Google Gets Business Data

Profile information is compiled from publicly available info (including websites), licensed data, user contributions and Google’s interactions Google states that identical NAP on every site is a ranking factor Customers may see information the owner did not add, such as photos uploaded by visitors Businesses with complete and accurate info are more likely to show up in local results To rank locally, a business must be listed in specific directories such as Yelp or Moz Local