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Keyword Valuation & Priority Scoring
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Alex evaluates priorities
"1000 searches per month โ is that good? Depends on the query. 'Buy MacBook Pro' โ high value. 'What is a processor' โ zero conversion. Search volume is just one variable."
๐ Keyword Valuation โ evaluating the real business value of keywords, not just volume.
Prioritization Formula
Rate each query on a 1โ10 scale:
- Business Value โ how well does this traffic convert?
- Search Volume โ how many searches per month?
- Keyword Difficulty โ how hard is it to reach the top?
Priority = (Business Value ร Volume) รท Difficulty
Signals of High-Value Queries
| Signal | Meaning |
|---|---|
| High CPC | Advertisers pay a lot โ commercial intent |
| Transactional words | buy, order, price, discount |
| Brand names in query | User knows what they want |
๐ฏ Rule: the best query = high value + manageable competition + sufficient volume. Don't chase volume at the expense of value.
๐ฎ Test yourself: match each metric to what it shows.
Lesson Task
Test your knowledge and earn +20 XP