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Keyword Metrics
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Alex opens Semrush for the first time
"KD... volume... CPC... trends... SERP feature rate... Are these numbers or random characters?"
๐ก Don't panic. For 90% of decisions you only need 3 metrics: search volume, difficulty, and intent. The rest is for professionals who love dashboards with 47 widgets.
Key Metrics Explained
๐ Search Volume
The average monthly search count. Tools show approximate data. Don't chase high volume โ relevance and intent matter more.
โ ๏ธ A keyword with volume 100 and 10% conversion beats one with 10,000 volume and 0.01% conversion.
๐ช Keyword Difficulty (KD)
A score from 0โ100 indicating how hard it is to rank. Every tool calculates differently, but the logic is the same: higher = harder.
| KD | Meaning | Best for |
|---|---|---|
| 0โ30 | Low competition | New sites |
| 30โ60 | Medium competition | Established sites |
| 60โ100 | High competition | Large authority sites |
๐ฐ CPC (Cost Per Click)
How much advertisers pay per click in Google Ads. High CPC = commercially valuable keyword. A useful indirect signal for SEO priority.
๐ Trend
Search volume dynamics over time. Don't target dying queries โ always check trends in Google Trends before committing.
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Alex's advice
"The ideal keyword: volume 500โ2000, KD under 30, growing trend, commercial or transactional intent. These are rare, but they're the gold."
๐ Sweet spot for beginners: volume 200โ1000 / KD under 30 / clear commercial intent. Start exactly here.
๐ฎ Test yourself: put the keyword evaluation steps in the correct order!
Lesson Task
Test your knowledge and earn +20 XP