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+20 XP
Task
Task: Keyword Valuation and Prioritisation
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Match the pairs
+20 XP
Match each factor of the estimate to the source it comes from:
Monthly demand
CTR at a reachable position
Conversion and margin
The reachable position
The composition of the results: who holds the top and with what
The business’s analytics and finances
The planner’s approximate average plus the monthly breakdown
Your own Search Console data by position bucket