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FREE
+50 XP
Video SEO & YouTube
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YouTube as a search engine
"YouTube is the world's second largest search engine. 500 hours of video are uploaded every minute. How to stand out? Video SEO: title, description, tags, subtitles, CTR."
๐ Video SEO โ optimizing videos for ranking on YouTube and in Google Video (Universal Search).
YouTube Video Optimization
| Element | Best Practice |
|---|---|
| Title | Keyword first, up to 70 characters |
| Description | 500+ words, keywords in first 2-3 sentences |
| Tags | 5โ10 tags: main query + synonyms + broad topics |
| Thumbnail | Custom thumbnail, boosts CTR 20โ30% |
| Subtitles | Upload manually โ better than auto-generated |
๐ฏ For Google appearance: add VideoObject structured data to pages with embedded video. Google will show a rich snippet with preview.
๐ฎ Test yourself: what to optimize for video rankings?
Lesson Task
Test your knowledge and earn +20 XP