SEO Term Definition
Voice Search SEO
Optimising content for spoken queries made through virtual assistants like Google Assistant, Siri, and Alexa.
Reviewed by Alexander Yarovenko · Updated: 2026-07-03
What Is Voice Search SEO?
Voice search SEO focuses on optimising content to rank for spoken queries made through voice assistants (Google Assistant, Siri, Alexa, Cortana) and smart speakers. Voice queries are typically longer, more conversational, and often phrased as questions compared to typed searches.
Characteristics of Voice Queries
- Average 29 words vs. 3–4 words for typed queries
- Heavily use natural language phrasing
- Frequently contain question words (who, what, where, when, why, how)
- Strong local intent ("near me" queries)
- Transactional intent ("order pizza")
Optimisation Strategies
- Target question keywords — create dedicated FAQ sections and answer questions concisely
- Optimise for featured snippets — most voice answers come from position zero
- Use conversational language that mirrors how people speak
- Improve page speed (voice results tend to come from fast pages)
- Claim and optimise your Google Business Profile for local voice queries
- Implement FAQ schema and Speakable schema
Local Voice Search
A large proportion of voice searches have local intent. Ensure your GBP is fully optimised, your NAP data is consistent, and you have content addressing common local questions your customers ask.