Building Your Keyword Plan

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The final document

"After three weeks of research, Alex had 1200 queries. The task: turn this into a 6-month plan. Without structure — just a list. With structure — a growth roadmap."

📌 Keyword Plan — a structured document that converts keyword research into a concrete page creation and optimization plan.

Final Plan Structure

Query groups — grouped by topic and intent
Target pages — existing or new pages for each group
Priority — 1 (now) / 2 (this quarter) / 3 (next quarter)
Group metrics — total volume, average KD, traffic potential
Content type — article, category page, product page

Example Plan Row

Group	Page	Volume	KD	Priority
SEO audit	/blog/seo-audit	3,400	34	🔴 1

Plan management tools:

• Google Sheets (free)
• Ahrefs Keywords Explorer → Export
• Semrush Keyword Manager
• Notion / Airtable

🎯 Takeaway: a good keyword plan is a living document. Update it quarterly with new data from GSC and rank tracking.

🎮 Test yourself: put the keyword plan steps in the correct order.

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Lesson Task

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