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FREE
+45 XP
Seasonal & Trending Keywords
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Alex looks at December
"A gift shop published articles in December โ when the peak had already arrived. Google didn't have time to index them. The next year they started in September โ traffic grew 4x."
๐ Seasonal keywords โ keywords with predictable demand peaks. Optimize 2โ3 months before the peak.
How to Find Seasonality
- Google Trends โ enter query โ view multi-year chart
- GSC Performance โ compare same months across different years
- Ahrefs/Semrush โ Monthly Volume Trend for keywords
Types of Seasonal Queries
| Type | Example | When to prepare |
|---|---|---|
| Holiday | "Black Friday deals", "Christmas gifts" | 3 months before the event |
| Weather-based | "air conditioner buy", "winter tires" | 2 months before the season |
| Trending | Viral topics, news | React within hours |
Content calendar for seasonality:
January: plan summer topics
March: prepare summer content
May: publish summer content
July: optimize for fall
January: plan summer topics
March: prepare summer content
May: publish summer content
July: optimize for fall
๐ฏ Rule: content must be indexed and build authority BEFORE the peak arrives. Publishing at the peak is already too late.
๐ฎ Test yourself: which tool best shows demand seasonality?
Lesson Task
Test your knowledge and earn +20 XP