๐
FREE
+55 XP
Topic Clusters & Pillar Pages
๐ท๏ธ
Alex draws a spider web on the whiteboard
"Imagine a spider. In the center โ a big hub page. Threads radiate out to smaller pages. Each thread is an internal link. That's Topic Clusters."
What are Topic Clusters?
Topic clusters are groups of pages around a single theme:
- Pillar Page โ a comprehensive overview of the topic, long and authoritative
- Cluster Pages โ in-depth articles on subtopics
- Internal Links โ connect cluster pages to the pillar (bidirectionally)
Example: "SEO" Cluster
| Page type | URL | Topic |
|---|---|---|
| ๐๏ธ Pillar | /seo-guide/ | The Complete SEO Guide |
| ๐ Cluster | /seo-guide/keyword-research/ | Keyword Research |
| ๐ Cluster | /seo-guide/technical-seo/ | Technical SEO |
| ๐ Cluster | /seo-guide/link-building/ | Link Building |
Why Does This Work?
๐ก Google sees interconnected pages on a topic and treats your site as an authority in the niche. The pillar page accumulates authority from cluster pages through internal links.
๐งโ๐ป
Alex
"Think of Wikipedia. Every article links to related articles. That's a perfect example of cluster architecture. Google loves Wikipedia for good reason."
๐ฏ How to start: choose 3โ5 core topics for your business. For each, create a pillar page + 5โ10 cluster pages. Connect them with internal links.
๐ฎ Test yourself: what connects cluster pages to the pillar page?
Lesson Task
Test your knowledge and earn +20 XP