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+50 XP
Writing SEO Content That Ranks
โ๏ธ
Copywriter Dima submits his text
"Buy cheap sneakers. Cheap sneakers buy. Buy sneakers cheap online. Sneakers โ buy cheap. Buy sneakers!"
๐คฆ
Alex reads the text
"Dima... this isn't SEO content. This is a death sentence. Keyword stuffing is a direct path to Google penalizing your site."
โ ๏ธ Keyword stuffing โ deliberately spamming keywords. Google has been detecting this since 2011 (Panda update). Result: penalty or complete deindexing.
How to Use Keywords Correctly
๐ H1 โ once, at the top
The main keyword should appear in the H1 heading. Once. No repetitions in the same tag.
๐ First 100 Words
Mention the primary keyword in the first paragraph. Google gives more weight to content at the beginning.
๐ค Synonyms and Related Terms
Instead of repeating the keyword โ use synonyms, LSI words (Latent Semantic Indexing), related terms. This signals expertise to the algorithm.
SEO content checklist:
โ Keyword in H1
โ Keyword in first 100 words
โ Synonyms and LSI throughout
โ H2/H3 subheadings structure content
โ Alt text on images
โ Internal links to related pages
โ Reads like human writing, not a word salad
โ Keyword in H1
โ Keyword in first 100 words
โ Synonyms and LSI throughout
โ H2/H3 subheadings structure content
โ Alt text on images
โ Internal links to related pages
โ Reads like human writing, not a word salad
Semantic SEO
Modern Google understands topics, not just words. An article about "running shoes" should include: marathon, sole, cushioning, pronation, treadmill. This demonstrates depth of expertise.
๐
Alex
"The best SEO content is content that's genuinely useful to people. Write for the reader, optimize for Google. They're not in conflict โ they're the same thing."
๐ฏ Formula: reader value + proper structure + natural keyword use = content that ranks.
๐ฎ Test yourself: select the correct SEO content writing practices!
Lesson Task
Test your knowledge and earn +20 XP