Home SEO Glossary Hub and Spoke Model
SEO Term Definition

Hub and Spoke Model

A content architecture where a central hub page links to multiple spoke pages on related sub-topics.

Reviewed by Alexander Yarovenko · Updated: 2026-07-03

What Is the Hub and Spoke Model?

The hub and spoke model is a content architecture strategy where a central "hub" page covers a broad topic, and multiple "spoke" pages address related sub-topics in detail. This structure mirrors the topic cluster approach and creates a clear hierarchy that search engines can understand.

Architecture Diagram

        [HUB: "Digital Marketing"]
       /         |          \
[Spoke: SEO] [Spoke: PPC] [Spoke: Social]
    |               |
[Sub-spoke]   [Sub-spoke]

Benefits

  • Establishes clear topical authority around a subject
  • Improves internal linking and crawl efficiency
  • Helps users navigate related content, improving time on site
  • Consolidates link equity to the hub page

Implementation Steps

  1. Choose a broad topic for the hub (high search volume, competitive)
  2. Identify 5–10 sub-topics for spoke pages
  3. Create or update the hub page with links to all spokes
  4. Ensure each spoke links back to the hub
  5. Add related spoke-to-spoke links where content overlaps
Back to SEO Glossary