SEO Term Definition
SERP Features Overview
SERP features are non-standard elements in Google's search results beyond the traditional blue links — including featured snippets, knowledge panels, image packs, video carousels, and more, each with specific optimisation opportunities.
Reviewed by Alexander Yarovenko · Updated: 2026-07-03
What are SERP Features?
SERP features are any element in Google's search results page beyond the standard ten blue organic links. They appear for specific query types and content formats, often appearing above or alongside organic results, making them extremely valuable for visibility.
Major SERP Features and How to Optimise for Them
| Feature | Triggered by | Optimisation approach |
|---|---|---|
| Featured Snippet | Direct questions, definitions, how-tos | Direct answer in 40–60 words; use question as H2 |
| People Also Ask (PAA) | Question queries; conversational searches | Answer related questions clearly; structured content |
| Knowledge Panel | Brand, entity, or person queries | Entity SEO; Schema markup; Wikipedia; GBP |
| Local Pack (Map Pack) | Local intent queries | Google Business Profile; NAP consistency; reviews |
| Image Pack | Visual queries; product searches | High-quality images; alt text; image sitemap |
| Video Carousel | Video-intent queries; how-to content | YouTube videos; VideoObject schema |
| Shopping Results | Product purchase queries | Google Merchant Center; Product schema |
| Sitelinks | Branded queries for well-known sites | Clear site structure; strong internal linking |
| Review Snippets | Product/service queries | AggregateRating schema |
| AI Overview | Complex questions; research queries | E-E-A-T; comprehensive coverage; schema |
Tracking SERP Feature Performance
- GSC — filter by "Feature Snippets" in the performance report; check Search Appearance filters
- Ahrefs / Semrush — SERP feature tracking in rank tracker; shows which features appear for tracked keywords
- Semrush Position Tracking — SERP Features column shows featured snippets, PAA, local pack by keyword