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FREE
+50 XP
Initial Site Triage
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Day one on a new project
"Client gave access at 9am. By lunch I had: 47 pages with indexation errors, 12 broken links, 3 potential duplicates. Site triage is about speed and the right order of actions."
๐ Site Triage โ rapid site diagnosis in the first hours of work. Goal: understand the overall state and find critical problems.
Site Triage Checklist
- GSC โ Coverage โ how many pages indexed, errors, warnings
- GSC โ Performance โ clicks/impressions trend over 16 months, sharp drops
- Screaming Frog crawl โ 4xx, 5xx, redirect chains, noindex, duplicates
- Ahrefs/Semrush โ organic traffic trends, backlink profile
- GA4 โ traffic sources, conversions, organic bounce rate
- GSC โ Manual Actions โ is there a penalty?
Red flags during triage:
๐ด Manual action in GSC
๐ด Sudden traffic drop > 30%
๐ด Important pages with noindex
๐ Redirect chain > 2 hops
๐ Duplicate title tags
๐ด Manual action in GSC
๐ด Sudden traffic drop > 30%
๐ด Important pages with noindex
๐ Redirect chain > 2 hops
๐ Duplicate title tags
๐ฏ The 48-hour rule: within two days of starting a project you should have a top-10 critical issues list with priorities.
๐ฎ Test yourself: put the site triage steps in the correct order.
Lesson Task
Test your knowledge and earn +20 XP