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FREE
+45 XP
Types of SEO Projects & Clients
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Alex picks a project
"Three clients reached out: a new store with zero links, a site hit by a penalty, and a startup with 10k junk pages. These are three completely different projects requiring different strategies."
๐ SEO project type determines the strategy, tools, and KPIs. One approach doesn't work for every case.
Main SEO Project Types
| Type | Situation | Main task |
|---|---|---|
| ๐ฑ Greenfield | Brand new site | Build the right architecture from day one |
| ๐ง Audit+Fix | Existing site with no growth | Find and fix bottlenecks |
| ๐จ Recovery | Penalty or traffic drop | Remove violations, lift restrictions |
| ๐ Competitive growth | Good site that wants #1 | Beat competitors with content and links |
Types of SEO Clients
- Ecommerce โ thousands of product pages, technical tasks, category pages
- SaaS/B2B โ content marketing, long sales cycle, transactional + informational
- Local business โ Local Pack, Google Business Profile, reviews
- Media/blog โ volume, publish frequency, Featured Snippets
First client question:
"What's your traffic now vs 12 months ago?"
The answer reveals: growth, decline, or stagnation. This defines the project type.
"What's your traffic now vs 12 months ago?"
The answer reveals: growth, decline, or stagnation. This defines the project type.
๐ฏ Tip: before starting work โ always identify the project type. Different types require different priorities for the first 90 days.
๐ฎ Test yourself: which project type involves optimizing a brand new site from scratch?
Lesson Task
Test your knowledge and earn +20 XP