Ranking Factors & Relevance

What Affects Your Google Position

1. Content Relevance

Does the page match the query? Google evaluates the query's intent and whether the page structure fits that intent.

2. Site Authority

Link equity — quantity and quality of external links. One link from NYT is worth more than 100 from spam sites.

3. Technical Health

Page speed, Core Web Vitals, mobile version, HTTPS — baseline technical requirements you can't skip.

4. Behavioral Signals

Snippet CTR, time on site, returns to search — Google watches whether users are satisfied with the result.

5. E-E-A-T

Experience, Expertise, Authoritativeness, Trust — especially important for YMYL sites (health, finance, law).