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The Anatomy of a SERP
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Alex · Thursday, 2:00 PM
"CEO: 'Why are we first place, but there's still something above us?'"
SERP (Search Engine Results Page) — Google's results page. There's more than just organic here.
What's on Google's Results Page
💰 Paid Ads
Google Ads labeled "Sponsored". Appear at top and bottom. SEO doesn't affect them — that's Google Ads.
✨ Featured Snippet
A highlighted answer block — "position zero". Answers the question directly on the page. High CTR, but often zero-click.
📍 Local Pack
A block with a map and three local businesses. For local queries, more important than organic results.
📄 Organic Results
The main results — what SEO optimizes. Positions 1–10 on page 1.
❓ People Also Ask
An accordion with related questions. A great chance for visibility even if you're not in the top 3.
SEO ≠ first result on Google. SEO is visibility across the whole page: snippet, PAA, organic, local pack.
🎮 Test yourself: answer the question in the task!
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