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Generative AI & Search
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Alex · Monday, 10:00 AM
"The CEO forwarded a link: 'Will ChatGPT kill SEO?' Alex opened the article and sighed."
Every year something "kills" SEO: social media, voice search, and now AI. But people still search.
AI Changes Search, But Doesn't Kill It
What Is AI Overview
Google introduced AI Overview (formerly SGE): before organic results, an AI-generated answer appears based on several sources. This reduces clicks on simple queries but opens new opportunities: if AI cites your site — you get visibility without a click.
What Changed
- Simple factual queries — now more often zero-click
- E-E-A-T importance grew: AI cites authoritative sources
- Long, detailed content became more valuable
- Transactional queries remain — people still click "buy"
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Alex
"ChatGPT won't kill SEO. It changes the rules: now it's not keywords that matter, but real expertise. That's exactly why SEO got harder — and more valuable."
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